International Standards

The ISO branding standards developed by the Committee ISO/TC 289 are:

• 'ISO 10668:2010' Brand valuation - Requirements for monetary brand valuation ,
• 'ISO 20671:2019' Brand evaluation - Principles and fundamentals .

Two other ISO standards are being developed by ISO/TC289:

• ISO/AWI 23353 Brand evaluation - Guidelines for brands relating to geographical indications
• ISO/AWI 24051 Brand evaluation - Guide for the annual brand evaluation.